Privacy Policy

L'Amore Vince Last updated: June 12, 2026

This Privacy Policy explains how L'Amore Vince, Inc., a Delaware corporation ("L'Amore Vince," the "Company," "we," "us," or "our"), collects, uses, shares, and protects personal information when you visit or use our websites, applications, and services (collectively, the "Services"). It applies to all visitors and users of the Services worldwide and forms part of our Terms of Service.

By accessing or using the Services, you acknowledge the practices described in this Policy. If you do not agree, do not use the Services.

Privacy contact: privacy@lamorevince.com

1. Who We Are (Data Controller)

The Services are operated by L'Amore Vince, Inc., headquartered in the State of Delaware, United States. L'Amore Vince, Inc. is the controller responsible for personal information processed in connection with the Services.

2. Information We Collect

2.1 Information you provide

Account data: name, date of birth, email address, phone number, password/authentication credentials (managed by our authentication provider), and Google account profile information when you sign in with Google.
Profile data: profile photos and album photos, bio, interests, gender, sexual orientation, who you are looking for, relationship style, contact preferences, and location (country, state, and city).
Personality Q&A answers: your responses to personality and compatibility questions.
Verification and check-in data: live camera captures taken at the daily check-in and during verification steps; liveness analysis results; facial consistency scores derived over time; phone verification records; and your check-in history and streaks.
Communications: Round 1 text messages, support requests, reports you submit, and survey responses. Live audio and video rounds are conducted in real time and are not recorded by us as a feature of the Services.
Payment data: transaction records (amounts, dates, items, credits purchased and spent). Card and bank credentials are collected and processed by our payment processors, not stored by us.

2.2 Information collected automatically

Usage data: pages viewed, features used, clicks, scroll depth, session duration, time on each onboarding step and personality question, game interactions, round and match activity (advancement decisions, timing, and frequency — not the content of your live conversations), events attended, leaderboard activity, streaks, credits activity (earning, spending, balances), and album and connection activity.
Visitor and attribution data: for all visitors — including before you create an account — we set first-party cookies (lav_vid, a visitor identifier stored for 365 days, and lav_sid, a session identifier stored for the browser session) to recognize your browser across visits, measure how you arrived (including UTM parameters and referral source), track which pages you visit, and attribute an eventual signup to the visit that produced it.
Session recordings (Microsoft Clarity): we use Microsoft Clarity to record how visitors and users interact with the Services, producing session replays and heatmaps. These recordings may capture your mouse movements, clicks, taps, scrolling, page navigation, and keystrokes typed into non-sensitive fields. Clarity is configured to mask designated sensitive inputs, but you should assume your on-screen interactions with the Services may be recorded and reviewed.
Device and technical data: IP address, approximate location inferred from IP (city/region — not GPS), device and browser type, operating system, screen size, language, time zone, device identifiers and fingerprint signals (which we may store in hashed form), and crash and error data.
Cookies and similar technologies: as described in Section 12 and in our Cookie Policy.

2.3 Information we infer

We may infer characteristics from the data above — including matching-relevant traits derived from your personality answers and usage patterns, and probabilistic demographic estimates (such as cultural background and, for U.S.-located users only, a U.S. demographic category). Inferred demographic estimates are statistical estimates, not verified facts; are used only for matching quality and internal aggregate research; and are never displayed to you or to other users.

2.4 Information from other users and third parties

We receive information about you from other users (such as reports), from our service providers (such as fraud and verification signals), and from the platforms you choose to connect or share to.

3. Sensitive Information

Some information you provide — including sexual orientation, gender identity, and relationship style — is treated as sensitive under various laws. We collect this information only when you choose to provide it, with your consent, and we use it only to operate the platform's matching and profile features and for the safety purposes described in this Policy. By choosing to provide sensitive information, you consent to our processing of it as described in this Policy, including its display to other users where you place it on your profile. We do not use sensitive information for third-party advertising, and we do not sell it.

4. Facial and Biometric Data

The daily check-in and identity verification involve a live camera capture, from which we derive liveness results (whether a real, live person is present) and facial consistency scores (whether the person checking in is consistent with the account over time). This data is used only for verification, anti-impersonation, safety, and fraud prevention. We do not sell facial or biometric data, do not share it for advertising, and do not use it to build general facial-recognition databases. Check-in images are retained on a 30-day rolling window; derived scores are retained for the life of your account.

If you are covered by the Illinois Biometric Information Privacy Act (BIPA), the Texas Capture or Use of Biometric Identifier Act, the Washington My Health My Data Act, or the CCPA/CPRA, you have additional rights regarding biometric and sensitive information, including disclosure, deletion, and limits on use. We collect and process this data only with consent and only for the purposes above. To exercise these rights, contact privacy@lamorevince.com.

5. How We Use Information

We use the information described above to:

Operate the platform: create and maintain accounts; provide matching, rounds, connections, events, games, streaks, albums, leaderboards, and all other features; process credits and transactions; and provide support.
Matching: evaluate compatibility and recommend matches, events, and pairings, using profile data, Q&A answers, preferences, and usage patterns.
Safety and fraud prevention: verify identity and liveness; detect and prevent fake accounts, romance scams, ban evasion, payment fraud, and abuse; enforce our Terms, Community Guidelines, and Acceptable Use Policy; and respond to reports.
Analytics and product development: understand how the Services are used (including through Clarity session recordings and Google Analytics), diagnose problems, run experiments, and develop and improve features.
AI model improvement: develop, train, fine-tune, evaluate, and improve the algorithms, machine-learning systems, and AI-powered features used in the Services, as further described in our Terms of Service.
Marketing: promote the Services, measure acquisition channels (including via UTM and referral attribution), and — where permitted — send you marketing communications, which you may opt out of at any time.
Communications: send transactional messages such as match alerts, round notifications, credit-expiry reminders, event notices, and security alerts.
Legal compliance: comply with applicable law, respond to lawful requests, and establish, exercise, or defend legal claims.

We may create and use anonymized, aggregated, or de-identified data — data that cannot reasonably be used to identify you, including data processed through machine learning — for any purpose and without restriction.

6. Legal Bases for Processing (GDPR/UK GDPR)

Where the EU or UK General Data Protection Regulation or similar laws apply, we process personal information on these bases:

Performance of a contract: to provide the Services you request under our Terms of Service (accounts, matching, rounds, credits, transactions, support).
Consent: for sensitive data (such as sexual orientation), biometric verification data, analytics and session-recording cookies where consent is required, and marketing communications. You may withdraw consent at any time without affecting prior processing.
Legitimate interests: to secure the Services, prevent fraud and abuse, enforce our policies, analyze and improve the product, attribute marketing, and defend legal claims — balanced in each case against your rights and interests.
Legal obligation: to comply with applicable law, including tax, accounting, and lawful-request obligations.
Vital interests and substantial public interest: to protect the safety of users and the public, including investigating serious harm and content involving minors.

7. How We Share Information

We do not sell personal information. We share it only as follows:

Other users: your profile (photos, bio, gender, orientation where you display it, interests, Q&A answers you make visible, location at the granularity you set, check-in status and streaks) is visible to other users as part of the Services. Assume that anything you place on your profile or send to another user may be seen, copied, or shared by them — we cannot control other users.
Service providers, who process data on our behalf under contractual protections: Clerk (authentication), Supabase (database and storage), Amazon Web Services (infrastructure and hosting), Anthropic (AI processing for AI-powered features), Microsoft (Clarity session recording and analytics), Google (Analytics/GA4 and sign-in), LiveKit (real-time audio/video), Twilio (telephony and verification), Resend, Postmark, and SendGrid (email delivery), Sentry (error monitoring), and Stripe (payment processing, if and when payments are offered).
Law enforcement and legal process: when required by law, subpoena, court order, or other valid legal process, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of users, the public, or the Company, to investigate fraud or violations of our policies, or to report suspected crimes — including mandatory reporting of child sexual abuse material to NCMEC.
Corporate transactions: in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our assets, your information may be transferred as a business asset, subject to this Policy or notice of a successor policy.
Affiliates and successors: with corporate affiliates and successor entities, for the purposes described in this Policy.
With your direction: when you share to third-party platforms (social shares, livestreaming destinations), the data you send them is governed by their policies.

8. Data Retention

Data type	Retention
Account and profile data	Life of your account (active accounts retained indefinitely)
Round 1 text messages	Duration of the connection
Live audio / video rounds	Not recorded by us
Check-in images	30-day rolling window
Facial consistency scores	Life of your account
Visitor/attribution cookies (`lav_vid`)	365 days
Session recordings (Clarity) and analytics	Per provider retention, up to ~12–24 months
Security and session-activity monitoring records	100 days, unless flagged in an investigation
Usage and behavioral records	Life of your account
Transaction and tax records	As required for legal, tax, and accounting purposes (typically up to 10 years)
Enforcement records (bans, fraud, safety)	As long as necessary to prevent ban evasion and protect users
Deleted accounts	Purged within 90 days of deletion, except data we are required or permitted to retain by law (e.g., transaction records, enforcement and safety records, legal holds) and residual copies in routine backups that age out on a fixed cycle

9. Session Recording and Security Monitoring

In addition to Clarity recordings (Section 2.2), we record session activity and in-app interactions — pages visited, time spent, feature interactions, and behavioral signals — for security, safety, and fraud-prevention purposes. These records are retained for 100 days unless flagged in connection with an investigation, and may be reviewed by platform administrators in cases of reported violations or suspicious activity. Where message content is captured in security records, it is stored in protected form and made viewable to an administrator only with a logged, justified reason.

10. Your Rights and Choices

Subject to applicable law, you may have the right to:

Access the personal information we hold about you and obtain a copy.
Correct inaccurate or incomplete information (much of your profile can be edited directly in the app).
Delete your account and associated personal information.
Portability: receive certain data in a structured, commonly used, machine-readable format.
Object to or restrict certain processing, and withdraw consent where processing is based on consent.

To exercise any of these rights, submit a request via support: support@lamorevince.com or privacy@lamorevince.com. We will verify your identity before acting on a request and will respond within the time required by applicable law (generally within 30–45 days). You may also delete your account directly in your profile settings. We will not discriminate against you for exercising your rights.

Other choices: you can turn off optional analytics participation in your profile settings where offered; opt out of marketing email via the unsubscribe link; control cookies as described in our Cookie Policy; and opt out of Google Analytics via Google's browser add-on.

11. United States State Privacy Rights

California (CCPA/CPRA)

If you are a California resident, you have the right to: know the categories and specific pieces of personal information we collect, use, and disclose, and the categories of sources, purposes, and recipients; delete personal information, subject to exceptions; correct inaccurate personal information; opt out of the "sale" or "sharing" of personal information — we do not sell personal information, and we do not share it for cross-context behavioral advertising as those terms are defined in the CCPA/CPRA; limit the use of sensitive personal information — we use sensitive personal information only for the purposes permitted by the CCPA without a right to limit (providing the Services you request, safety, and security); and non-discrimination for exercising any right. In the preceding 12 months we have collected the categories of personal information described in Section 2 from the sources described there, for the purposes in Section 5, and disclosed them to the service-provider categories in Section 7. Submit requests to privacy@lamorevince.com; you may use an authorized agent where permitted, and we will verify your identity (and the agent's authority) before responding. You may appeal a refusal by replying to our decision.

Other states

Residents of Colorado, Connecticut, Texas, Utah, Virginia, and other states with comprehensive privacy laws have similar rights of access, correction, deletion, portability, and opt-out of targeted advertising, sale, and certain profiling. We do not sell personal information or process it for third-party targeted advertising. Submit requests to privacy@lamorevince.com; where state law provides an appeal right, you may appeal a denial by replying to our decision, and may contact your state Attorney General if dissatisfied.

Nevada

Nevada residents may opt out of the sale of certain personal information. We do not sell personal information.

12. Cookies

We use the following categories of cookies and similar technologies. Full details, durations, and management instructions are in our Cookie Policy.

Essential: authentication/session tokens (Clerk) and CSRF protection — required for the Services to function.
Functional: locale, theme, and onboarding-progress preferences.
Tracking: lav_vid (visitor identifier, 365 days) and lav_sid (session identifier, browser session) — first-party cookies used for visitor recognition, UTM/referral attribution, signup conversion attribution, and fraud prevention; and ab_landing (30 days) for page-experiment consistency.
Analytics and session recording: Google Analytics (GA4) and Microsoft Clarity (including the interaction and keystroke recording described in Section 2.2).
Performance: Sentry error monitoring.

We do not use third-party advertising cookies. You can control cookies through your browser settings; disabling essential cookies will prevent you from signing in.

13. Children (COPPA)

The Services are restricted to users 18 and older and are not directed at children. We do not knowingly collect personal information from anyone under 18, and — consistent with the Children's Online Privacy Protection Act — we do not knowingly collect information from children under 13. If we discover that a person under 18 has created an account or provided personal information, we will terminate the account and delete the information. If you believe a minor is using the Services, contact support@lamorevince.com immediately.

14. International Data Transfers

The Services are operated from the United States, and your information is processed and stored in the United States and in other countries where our service providers operate. These countries may have data-protection laws different from those of your jurisdiction. Where we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses (and the UK Addendum/IDTA), participation by relevant providers in the EU–U.S. Data Privacy Framework, and other adequacy mechanisms recognized under applicable law. By using the Services from outside the United States, you understand that your information will be transferred to and processed in the United States as described in this Policy.

EEA/UK users additionally have the right to lodge a complaint with their local supervisory authority, though we would appreciate the chance to address your concerns first at privacy@lamorevince.com.

15. Security

We use technical and organizational measures designed to protect personal information, including encryption in transit (TLS), encryption at rest for stored data, hashing of device fingerprint signals, database access controls and row-level security, restricted and logged administrative access, and monitoring. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your credentials confidential. If we become aware of a breach affecting your personal information, we will notify you and regulators as required by applicable law.

16. Third-Party Links and Services

The Services may contain links to, or integrate with, third-party sites and services (including platforms you share or stream to). This Policy does not apply to third parties, and we are not responsible for their privacy practices. Review their policies before providing them information.

17. Changes to This Policy

We may update this Policy from time to time, including as we add features or providers. For material changes, we will provide notice through the Services or by email before the changes take effect. The "Last updated" date above reflects the current version. Your continued use of the Services after the effective date constitutes acknowledgment of the updated Policy.

18. Contact Us

For privacy questions, requests, or complaints:

Email: privacy@lamorevince.com (or support@lamorevince.com)
Mail: L'Amore Vince, Inc., Attn: Privacy, Delaware, United States

We aim to respond to all privacy inquiries within 30 days.